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Catford Charm

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Our studio has been based in the Catford (which is located in the South East of London) for just under a year. Molly Weems, one of our studio assistants and Max, the creative director, went out to capture the buildings, quirks and surroundings that will forever keep Catford special to us. Welcome to our Charms of Catford!

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Our sportswear line 'Dream Sports' returns this season with clean, easy to wear wardrobe staples. This collection features embroidered and printed garments as well as a larger product range with the inclusion of side bags, shorts and caps. This collection was shot by Danika Magdelena and modelled by Hannah and Jack Thorpes.

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New Embroidery Machine - Behind the Scenes

We print all orders in our South East London studio and thanks to our brand new embroidery machine we can offer you made to order embroidered garments too!Embroidered garments are currently offered in our 'Dream Sport' collection which features clean and easy to wear wardrobe staples. Below is a picture story of the process of embroidering [...]

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Interview with George Blumenthal, Model and MC

MC artist George Blumenthal is here to talk to us us about his tracks, being a young artist and his connection to streetwear through the love of his music. When did you first start to MC? I've been playing around with language since as far as I can remember, which evolved into raps when I was around [...]

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Interview with Jess Belgrave from Temptress

Jess Belgrave, singer/songwriter from Temptress, an Alternative-pop/R&B duo from South London, has recently modeled key pieces from our summer collection.Collaborating with musicians such as Jess has been a great opportunity for us to work with other creatives. Dream But Do Not Sleep is all about having a good time with good friends listening to great music. [...]

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Summer 17 look book

Have a look at what's dropping over the new few months in our summer 17 look book. Highlights include hoodie sleeve prints and x-large hoodie back prints which are both new improvements we've made this season. The look book was taken in Regent's Park by Natalie Winter. Big up Georgia Kiah and George Blumenthal for modelling.

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Summer 17 photo shoot recap

As the heatwave hit England earlier this week we went to Regents Park to shoot our summer 17 collection. We strolled through the fragrant rose gardens and calming water features seeking shade where we could to bring you our summer collection. The collection includes hoodies with rose sleeve prints, Japan inspired illustrations, geometric patterns, 80s/90s nostalgia, [...]

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SS17 photoshoot VHS recap

   A short 3 minute clip showing behind the scenes of what went down at our spring/summer photoshoot.Shout out to Danika for the photography as well as Benji and Jess for modelling.

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ss17 drop two available this Thursday

Our red light district inspired capsule collection will be dropping online this Thursday. View a preview of the collection below. A big thanks to the models Benji and Jess along with Danika for the photography.

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Printing Our SS17 Dragon Capsule from start to finish

     A short 30 second video showing how our dragon capsule collection is printed using our in house DTG printers

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