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ss17 drop two available this Thursday

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Our red light district inspired capsule collection will be dropping online this Thursday. View a preview of the collection below. A big thanks to the models Benji and Jess along with Danika for the photography.

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Printing Our SS17 Dragon Capsule from start to finish

     A short 30 second video showing how our dragon capsule collection is printed using our in house DTG printers

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SS17 drop one available online tomorrow

We drop the first part of our spring/summer collection online tomorrow. The capsule collection includes dragons, hood prints, and extra large back prints on gold short/long sleeved t-shirts as well as a hoodie. View the first photos of the collection below. You can also see Benji breaking out some dance moves in the middle of [...]

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Ryan Hawaii private view in Catford 23/03/2017

We were at Ryan Hawaii's private view last night where he was showcasing his 1 of 1 clothes and collages. Ryan's studio is a few doors down from our studio and we've been walking past his studio for the past few weeks seeing the preparation going in to the exhibition, so it was great to [...]

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Spring/summer 2017 photo shoot recap

Greeted by 90% chance of rain we braved the cold to shoot our first drop of spring/summer 2017 in West London. The location we used is a well known street of colourful houses near Notting Hill. As we knew we were only ever moments away from a downpour we shot as quickly as possible. Luckily [...]

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Interview with Wesley from Exposur

I recently sat down with Wesley from Exposur to tell him a bit more about our humble beginnings, where we are now, and where we're going next.Tell us about DBDNS and your background. I started the brand when I was 18 years old in a small town near Exeter, Devon. My experience before setting up the [...]

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Our new home in South East London

Ever since launching the brand 5 years ago from a home studio in a small town in the South West of England, I've always had a very clear vision of moving to London. It didn't take long for my young and naive 18 year old self to realise just how much it would cost to [...]

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Interview with Asos Marketplace

I sat down with Lauren from Asos Marketplace last week to talk about where the brand name came from, inspiration, and what's next for the brand. You can read the full interview below:Behind the brand: Dream But Do Not Sleep‘Strictly positive vibes’ are exactly what Max Birtles is shooting for with his Devon-based label, Dream [...]

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Summer look book 2016

We've got heaps of new products being released this summer and we decided to shoot a look book to document them all! We were lucky enough to have a sun filled day and had a lot of fun taking photos in various locations around North London. The day ended as all great days end- with [...]

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A behind the scenes look at how a 5-panel hat is made

Although you probably have one or two or several 5-panels in your wardrobe, you've probably never put much thought in to how they are made. Neither did we until we started to make them ourselves. Below is a photo of one of our samples (which was unfortunately never released) mid production to give you an [...]

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